Wedgey — Built with AI, From the Ground Up
Wedgey started as a product idea. What it became was a case study in what's possible when you use AI as a full creative and operational partner — not just a tool to speed things up, but a collaborator that lets a non-developer build things that would have otherwise required an entire agency.
With no background in web development, manufacturing economics, or software, I co-founded and launched Wedgey end-to-end: brand, website, e-commerce, SEO, cost analysis, and custom internal tooling. Claude (Anthropic) was involved in every single one of those workstreams.
Wedgeygolf.com
Website Development Building a production website with zero coding experience
The Wedgey website was built entirely through AI-assisted development. I'd describe what I needed — a layout, an animation, a behaviour — and Claude would return production-ready HTML, CSS, and JavaScript. We'd deploy it, I'd test it in the browser, and come back with feedback. That loop repeated across dozens of sessions until the site was fully built.
The end result is a multi-page site with a custom animated splash screen, scroll-triggered elements, a sticky nav, animated ticker, and a fully integrated Stripe payment flow — hosted on GitHub Pages with a custom domain. None of it would exist without AI as the development layer.
SEO is typically the part of a launch that gets outsourced or skipped entirely. For Wedgey, Claude handled it end to end. That meant generating structured data markup (Product and Organization schema), writing and optimizing meta tags, building a sitemap.xml and robots.txt, configuring Google Search Console, and writing a long-form blog post targeting a specific high-intent keyword in the golf space.
The whole infrastructure was built through conversation — describe the goal, get back deployable code and content. No agency, no SEO consultant, no ongoing subscription.
Invoice Tracker Custom internal tooling, built through conversation
Rather than paying for invoicing software, Claude built one. The Wedgey invoice tool is a fully functional, branded web app that generates print-ready PDF invoices, auto-calculates HST, supports multiple payment methods, and logs orders to a running tracker. Every field, every calculation, every design decision was specified through prompting and returned as working code.
It's a small example of a bigger idea: AI lets you build purpose-specific tools for exactly how you work, instead of adapting yourself to generic software that's 80% features you don't need.
Cost Analysis Modelling unit economics before committing to a product
Before any physical product was ordered, Claude was used to model the full cost-per-unit breakdown — filament cost per gram, print time, infill density, electricity, packaging, and margin at different price points. It also ran a structured comparison of candidate materials (PLA, PETG, ABS, TPU), evaluating each against durability, flexibility, printability, and cost.
The output was a working spreadsheet that told us exactly what we could charge, what margin we'd make, and where break-even sat — the kind of analysis that would normally come from a manufacturing consultant or someone with a production background. We had neither.